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- BUSINESS, Page 44GM Gets Itself A Car Guy
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- Robert Stempel will take over the top job in August
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- He has come about as far as he could from his first job as
- a gas-station mechanic in Bloomfield, N.J. But those early
- skills may prove handy now. A good overhaul by an experienced
- repairman is just what General Motors needs. Last week GM's
- board departed from a 34-year company tradition of putting
- financial men in the driver's seat when it chose Robert
- Stempel, 56, to take over as chairman after Roger Smith retires
- in August.
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- Widely admired among his troops as "a car guy," Stempel, the
- first career engineer to run the company, earned an M.B.A. in
- night school and a reputation for decisiveness and innovation
- while working his way up at GM. As head of the Adam Opel
- operation in West Germany in the early 1980s, for example, he
- was credited with igniting the transformation of GM's
- inefficient European arm into a powerhouse. Overseas car
- operations contributed $2.6 billion of the company's $4.2
- billion in 1989 earnings. Having won his stripes under the hood,
- Stempel must now take swift action to restore GM's sharply
- reduced share of U.S. auto sales. During the nearly ten years
- that Smith has run GM, the automaker's U.S. market share has
- slipped from 45% to 35%.
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- Stempel is expected to continue such Smith policies as
- investing in state-of-the-art manufacturing technology,
- improving quality and cracking down on costs. In contrast to
- the somewhat autocratic Smith, though, the new chief is by
- nature a team leader, known for listening to the troops. To
- rebuild customer enthusiasm, GM needs some better ideas.
- Industry experts who applauded Stempel's appointment hope his
- thorough grasp of what makes cars go will help him move more of
- them out of the showrooms.
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